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A business unit focused to support retail brands of Old Masters and Van Sickle.
March 18, 2025
By: KERRY PIANOFORTE
Diamond Vogel announces the formation of Consumer Coating Solutions, a business unit focused to support its retail brands of Old Masters and Van Sickle. Both brands are leaders in providing innovative and market-responsive solutions to the independent paint and hardware channel. “The creation of Consumer Coating Solutions streamlines our consumer brands portfolio byunifying our sales efforts and support under one cohesive organization,” said Jeff Powell, Diamond Vogel President and CEO. “Our aim is to deliver consumer-focused solutions that elevate the retail experience for our dealers and distributors. This new business unit underscores our commitment to driving consumer satisfaction and retail excellence.” Consumer Coating Solutions will be led by Robert D. Reints, who assumes the role of director. With extensive industry expertise and longstanding relationships developed during his tenure leading the Old Masters brand, Reints is exceptionally positioned to guide this integrated sales effort.
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